Marketing & Communications

Social Media Manager Salary in Australia

Social Media Managers create content strategies and manage brand presence across platforms like Instagram, TikTok, LinkedIn and Facebook. This is one of the most-searched marketing roles on Seek in Australia, particularly in retail, hospitality and consumer brands.

AU Typical Range

$60k$100k

AU Median

$76k

NZ Typical Range

NZD $55k$90k

Salary by experience level

Social Media Coordinator

AU$55k – $72k
NZNZD $50k – $65k

Social Media Manager

AU$72k – $95k
NZNZD $65k – $86k

Head of Social

AU$95k – $130k
NZNZD $86k – $118k

Estimated take-home pay (AU median)

Based on $76k gross, ATO 2024–25 individual tax rates, 2% Medicare levy. No salary packaging, no HECS.

Annual

$59,313

Monthly

$4,943

Fortnightly

$2,281

Common employers on Seek

CanvaMECCAWoolworthsJetstarSportsbetFinder

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Frequently asked questions

What is the average Social Media Manager salary in Australia?

The average Social Media Manager salary in Australia is around $76k per year, with a typical Seek range of $60k – $100k. Pay varies by experience, location, and employer size.

How do I find the exact salary on a Social Media Manager Seek listing?

Paste the Seek job URL into Salary Scraper. We query Seek's own salary filter to reveal the exact bracket the employer entered — even when the salary is not shown on the listing page. It takes about 5 seconds.

What does a Social Media Manager take home after tax in Australia?

At the median salary of $76k, take-home pay is approximately $59,313 per year ($4,943 per month) after income tax and the 2% Medicare levy, based on ATO 2024–25 rates. This estimate excludes salary packaging and HECS repayments.

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